What makes your approach unique compared to other stakeholders in this field?
Currently, the market is full of ultra-processed meat alternatives that taste like meat but have extremely long ingredient lists full of unrecognisable ingredients such as methylcellulose. When health is the primary driver of the reduction of meat consumption by consumers, it seems that what the market is currently offering is certainly not what consumers are looking for.
As the world’s first and only company focused on tempeh fermentation, we believe we are in a unique position to leverage this biotransformative process to produce meat alternatives that consumers are looking for – delicious, nutritious, and all-natural.