PureRaw, Knufmann GmbH

Start-up Profile​

Founded: 2010

Country: Germany

Number of employees: 10

Website: www.pureraw.de

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Which input provides your business model/core technology towards a bio-based economy?

PureRaw stands for natural nutrition that is fun and tastes good. The best raw materials, gentle processing and sustainability for more well-being and enjoyment. Founder Kirstin Knufmann launched the PureRaw brand in 2010 and has since then continuously pursued her vision of developing, offering and passing on knowledge, ethically valuable, sustainable, natural and high-quality products. And so to convey joie de vivre and an awareness of values ​​via this path of conscious enjoyment and consumption. We deliberately offer high-quality, fair, plant-based and innovative products. All of our products are free from artificial additives, flavors, sugar, lactose, gluten and other frills. Our view of the future, transparency and our drive to give good things to the world are what drive us. As a pioneer in the field of high-quality nutrition, PureRaw inspires more and more customers as a young company in a highly innovative market segment and successfully serves the rapidly growing market of natural and health-conscious nutrition with high-quality, among other things. Algae-based products. Thanks to agile structures in the corporate structure, all points that our company covers contribute to a noticeable diversification and allow us to continue to expand our resilience in the future. PureRaw is successful on the national and international market and has developed / established itself as an important driving force with a beacon character, which is underlined by national and international awards.

Which market/clients do you address and which short-/long-term goals do you have?

We pride ourselves on our expertise, quality, service and transparency. We are also sharpening our product lines with innovative products and product developments together with research and development. Our interest lies in long-term cooperation, both with producers, B2B and B2C. We have further expanded the area of digitization and online partnerships such as affiliates and cooperations. Our greatest competitive advantage is our authenticity and the trust of our customers.

What makes your approach unique compared to other stakeholders in this field?

We pride ourselves on our expertise, quality, service and transparency. We are also sharpening our product lines with innovative products and product developments together with research and development. Our interest lies in long-term cooperation, both with producers, B2B and B2C. We have further expanded the area of digitization and online partnerships such as affiliates and cooperations. Our greatest competitive advantage is our authenticity and the trust of our customers.

Get in touch!

Kirstin Knufmann
CEO
PureRaw, Knufmann GmbH

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