Rebel Meat GmbH

Start-up Profile

Founded: 2019

Country: Austria

Number of employees: 8

Main focus areas/active in: 

  • Food / Nutrition / Ingredients

About: 

Rebel Meat develops delicious and climate-friendly meat products with only 50% meat for a 100% meat experience – perfect for meat lovers who care about the environment and their own health, but dislike meat replacement products. 100% natural, organic ingredients and no additives whatsoever. Our products are available nationwide in retail, wholesale, online shops and selected restaurants.

Website: www.rebelmeat.com

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Which input provides your business model/core technology towards a bio-based economy?

The novel category of hybrid meat products pose novel challenges in terms of food safety, texture and taste. Our unique formulations and processing technology solve these challenges and are able to provide delicious and shelf stable products.

Which market/clients do you address and which short-/long-term goals do you have?

We are focused on health and environmentally conscious meat lovers. Our mission is to build the European market leader for this new FMCG category of “blended meat” products, which we believe will take a meaningful share in the huge (ca. EUR 300bn) European meat market.

What makes your approach unique compared to other stakeholders in this field?

In 2019 we offered the first blended burger in Europe. Currently, more competitors are entering the market. Our unique approach of regional, organic and all natural ingredients distinguishes us from other products on the market. Additionally, we are building a brand world around the products and our meat is 100% traceable from farm to fork.

Get in touch!

Cornelia Habacher
COO

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