Noa Ben Moshe (Head of Marketing, nuuwaï) gave an overview of sustainability challenges in the fashion industry. She highlighted the fact that fashion manufacturing is responsible for 20% of global wastewater and 10% of global GHG emissions, among others, and that fashion brands need to deal with accountability and transparency measures as well as certificates in order to avoid greenwashing accusations. From her perspective, sustainable fashion and circular approaches are long-lasting trends that will stay and that will drive the need for innovative materials using by-products/waste materials as a resource. She gave a broad overview of existing start-ups offering vegan leather alternatives from pineapple, coffee, cactus, grape, cork, grass, or soy. She spoke in particular about nuuwaï’s perspective. nuuwaï is offering vegan bags that are made using apple leather which is a material half bio-based half PU-based. She underlined the long-term goal to reduce the PU-part to come up with a completely plastic-free material in the future.