Fast food chains push forward plant-based menus
Fast food chains McDonalds and Burger King have announced to significantly moving towards plant-based products.
Following the news that McDonald’s has entered into a three year agreement with Beyond Meat for the upcoming full range of products under the McPlant menu; Burger King UK’s CEO Alasdair Murdoch now reported that BK will gradually drop meat products from the menu and introduce more meat-free options to the point where half of the menu will be plant-based by 2030.
Murdoch stated that the previously discontinued Rebel Whopper would reappear on menus in the UK and there will be new vegan and vegetarian dishes including a plant-based Royale burger and meat-free nuggets. The CEO claims that this is part of a company strategy to curb its carbon footprint by selling less beef.
For more information, please see here: https://vegconomist.com/food-and-beverage/burger-king-ceo-meat-items-will-be-dropped-menu-will-be-50-plant-based-within-nine-years/