Report: How will meat alternatives disrupt the agricultural and food industry

Source: A. T. Kearney

An AT Kearney report sheds light on the major disruptive trends in the cultured meat and meat alternatives space and provides a trigger point to redirect the strategies of companies affected.

A number of meat alternatives are evolving, each with the potential to disrupt the multi- billion-dollar global meat industry. The essential questions, however, are which of those new products have the most disruption potential, what are the resulting shifts within the value chain, and who will benefit most? Based on our work in the global agriculture, food, and meat industry, the experts describe this emerging and fast growing market in detail.

You’ll find the full report here.

Text from: Sandra Wirsching, European Biotechnology Magazine, 13 July 2020