An AT Kearney report sheds light on the major disruptive trends in the cultured meat and meat alternatives space and provides a trigger point to redirect the strategies of companies affected.
A number of meat alternatives are evolving, each with the potential to disrupt the multi- billion-dollar global meat industry. The essential questions, however, are which of those new products have the most disruption potential, what are the resulting shifts within the value chain, and who will benefit most? Based on our work in the global agriculture, food, and meat industry, the experts describe this emerging and fast growing market in detail.
You’ll find the full report here: https://www.kearney.com/documents/20152/2795757/How+Will+Cultured+Meat+and+Meat+Alternatives+Disrupt+the+Agricultural+and+Food+Industry.pdf/06ec385b-63a1-71d2-c081-51c07ab88ad1
//EVENT HIGHLIGHT: Webinar on Food Innovation | 30 July 2020//
One of the authors of this report, Gerrit Suhlmann, will provide insights and perspectives on this topics during an EFIB webinar on food innovation on 30th July. Together with experts from Peace of Meat, HigherSteaks, CellulaREvolition and Better Nature challenges in the upscaling of cultured meat and plant-based products are discussed.