University of Helsinki

Poster Presentation
Data-Driven Circular Business Models: A Case Study on Forest Big Data
Focus area / active in:
  • Green economy, circular economy, circular bioeconomy
  • circular economy
  • data-driven
  • business models
  • forest-based value chains
  • case study

In the context of circular economy, new innovative business models are needed for closing resource loops, slowing them, and narrowing the loops. At the same time, the burgeoning availability of data is transforming how business operate, and data’s utility in generating knowledge and insight to improve decision-making is seen as a potentially powerful source of creation of both economic and social value, and interesting examples of data-driven circular business models are already emerging. In this empirical research we want to get an in-depth insight on how data can be exploited in the core of circular business models and what is the role of collaboration when exploiting the value of data in a networked circular economy context. In our previous research, based on reviewing the existing body of literature on circular business models about the role and value of data, we identified four data categories potentially valuable for circular business models. In addition, we identified two different paths to the value of data, namely the customer-driven path and the performance-driven path. A case study is done focusing on 1-2 examples of circular business models where data utilization plays a central role. The contribution of the research will be related to how to create data-driven circular economy business and how the emergence of such networked business can be accelerated. The conclusions help in understanding the most significant strategic choices made to create new business in a networked circular economy context. The research creates new insight on transforming data-based value creation into business and is one of the first systematic studies on data-driven business models in a circular economy context. The results can be utilized to further increase both practical and scientific expertise on the field. To companies, the study gives business-relevant decision-supporting insight on how to work towards circular economy goals.

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Päivi Luoma
PhD Student
University of Helsinki

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